Marketing Operations Strategist at Geotab

Join Geotab as a Marketing Operations Strategist and lead the charge in optimizing our marketing engine. This hybrid role is tailored for a strategic and data-driven leader.
In your role at Geotab, you will partner closely with key stakeholders to refine our lead management processes and improve conversion rates. Your hands-on experience with Marketo and analytics will be crucial in developing strategies that align marketing efforts with sales objectives. Be at the forefront of marketing technology and operational excellence.
Key Responsibilities:
• Enhance the operational framework for lead scoring
• Contribute to marketing analytics and planning initiatives
• Act as a liaison between marketing, sales, and RevOps teams
• Manage integrations with key data enrichment tools
• Optimize reporting to showcase marketing effectiveness
Requirements:
• 7+ years in a marketing operations or similar role
• Expertise in Marketo Engage and Salesforce CRM
• Proficien...