Marketing Operations & Automation Analyst

About the Role

As the Marketing Operations & Automation Analyst at WatchGuard, you will play a critical role in ensuring that the leads generated from our global marketing activities are clean, enriched, and ready to drive action. This role sits at the heart of our marketing and sales MQL engine, owning the end-to-end process of getting the right leads to the right people, at the right time.

You will be responsible for managing the intake, cleansing, enrichment, and routing of leads generated from events, campaigns, content syndication, webinars, and other marketing activities. Beyond keeping today's leads clean and enriched, you'll take ownership of the lead-processing engine itself, leveraging AI-powered tools and designing automated workflows that improve data quality before leads are ever loaded into Marketo and Salesforce, so the process becomes faster, smarter, and less manual over time.

A core part of the role is spotting which manu...