Marketing Manager, Brand & Audience Insights

Company Information Farber is one of Canada’s oldest, largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has almost 300 employees working across the country and has helped well over 100,000 Canadians get out of debt.

Position Summary The Marketing Manager, Brand & Audience Insights is responsible for translating Farber’s brand strategy into clear, insight‑led marketing. This role ensures all marketing efforts are grounded in a deep, evidence‑based understanding of the customer. Reporting to the Senior Manager, Integrated Marketing, you will partner with Integrated Marketing, Client Marketing, Content, Creative, CX, and Analytics to enable consistent, insight‑led execution across the full customer lifecycle. This role ensures the right message reaches the right audience, informed by a data‑backed understanding of customer behaviour, motivations, and needs.

Brand Strat...