Marketing Manager, 1:1 Practice

Description

Reporting to the Senior Group Marketing Manager, 1:1 Practice, this role is dedicated to supporting Credit Cards 1:1 marketing programs and campaigns. The successful candidate will be responsible for leading the strategy, design, execution, optimization, and evolution of personalized 1:1 marketing campaigns, customer journeys, and programs that drive measurable business results while delivering exceptional customer experiences and supporting business strategies.

As a knowledgeable 1:1 marketing professional, this role acts as a strategic consultant and thought leader, providing expertise on audience strategy, personalization, testing and optimization frameworks, customer journey design, and marketing best practices. The successful candidate will leverage customer insights, data, analytics, and marketing technology capabilities to influence business decisions, drive innovation, and deliver high-impact 1:1 marketing programs.

Customer