Marketing Executive

Position: Marketing Executive (Outreach Specialist)
Experience: 1-3 years in lead generation/cold outreach
 

Job Summary:
Execute cold outreach campaigns via emails (using tools like Instantly.ai), LinkedIn, and calls to generate leads for refurbished sales and device buybacks. Support marketing team in driving customer acquisition.

Key Responsibilities:

• Run cold email campaigns using Instantly.ai to target individuals/SMEs for selling old phones/laptops.
• Perform LinkedIn outreach for lead nurturing and brand promotion.
• Generate and qualify leads for buy/sell refurbished gadgets.
• Track outreach metrics (open rates, response rates, conversions) and optimize sequence...