Marketing Audience Enablement Specialist at EQB

Join EQB as a Marketing Audience Enablement Specialist focused on customer segmentation and analytics in a dynamic environment. Utilize Salesforce Data Cloud to enhance campaign performance and audience targeting.

In this role, you will ensure effective customer audience use across our marketing platforms. With hands-on experience required in Salesforce Data Cloud and Marketing Cloud, you’ll collaborate with analytics and lifecycle marketing teams. Key duties include audience segmentation and activation, campaign readiness checks, and performance reporting within the established framework.

Key Responsibilities:
• Build audience segments using Salesforce Data Cloud and Marketing Cloud
• Identify audiences by acquisition channel for targeted marketing
• Support campaign QA and launch preparations across CRM
• Monitor campaign performance and provide insights for reporting
• Collaborate with marketing and analytics teams as a key con...