Opportunity Description
Elevate your career as a Marketing Analytics Expert with Payworks, focusing on campaign optimization and performance analysis in a flexible work environment.
In this role, you will be instrumental in enhancing the effectiveness of Payworks’ marketing campaigns. Reporting to the Senior Manager, Growth Marketing, you will take charge of the optimization roadmap and performance analytics, utilizing key marketing tools to deliver actionable insights. Your strong analytical skills will allow you to ensure campaigns are operating at their best.
Key Responsibilities:
• Lead and document A/B and multivariate testing processes
• Conduct in-depth campaign performance analytics and reporting
• Validate UTM parameters and resolve tracking issues
• Monitor budget spend and recommend shifts based on data
• Identify high-conversion audiences based on IC data
Requirements:
• 5 years’ experience in performance marketing analyti...
In this role, you will be instrumental in enhancing the effectiveness of Payworks’ marketing campaigns. Reporting to the Senior Manager, Growth Marketing, you will take charge of the optimization roadmap and performance analytics, utilizing key marketing tools to deliver actionable insights. Your strong analytical skills will allow you to ensure campaigns are operating at their best.
Key Responsibilities:
• Lead and document A/B and multivariate testing processes
• Conduct in-depth campaign performance analytics and reporting
• Validate UTM parameters and resolve tracking issues
• Monitor budget spend and recommend shifts based on data
• Identify high-conversion audiences based on IC data
Requirements:
• 5 years’ experience in performance marketing analyti...
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