Opportunity Description
WHAT YOU'LL DO
- Define the fundamentals of the product's marketability, including its core elements, positioning, USPs, visual and verbal identity, as well as the principles that ensure consistency, differentiation, and continuity across products.
- Develop and evolve the product's marketing vision to ensure its relevance to players, consistency across experiences, and alignment with business goals.
- Define marketability guidelines for content themes, products, and new features to ensure they align with the product's positioning, player expectations, and development objectives.
- Collaborate closely with the Go‑To‑Market Director to ensure that the product's foundations meet marketing and business needs as well as market realities.
- Provide development teams with player insights (motivations, perceptions, feedback, reception of new features), market trends, and business needs to ensure a player‑centric approach to product development.
Interested in this opportunity? Apply now through Expertini.
Apply for this Position