Manager - Ticketing, Engagement & Secondary (Toronto)

Reporting to the Vice President, Ticketing, Business Operations & Strategy, the Manager, Ticketing, Engagement & Secondary will lead the development and execution of member and sales communication strategies, while supporting the organization’s secondary ticketing marketplace across MLSE’s portfolio of teams and properties. This role is responsible for driving communication, increasing customer lifetime value, supporting fan engagement programs, and driving strategic initiatives related to ticket resale activity, market performance, and revenue optimization.

Responsibilities

• Campaign Execution and Strategy – Lead the execution of assigned campaigns across email and push channels, support Live, Sports, and Premium business lines; manage campaign intake, briefing, copywriting, QA, approvals, and deployment; translate requests into campaign development; champion process improvements and continuously optimize communication tools and workflows; ensure accuracy and...