Manager, Quebec Marketing Strategy & Partnerships (12 month contract)

The Opportunity

This role is designed to accelerate Sonnet’s growth in Quebec by strengthening brand activation, building the connection between Marketing and the Contact Centre for sales enablement, advancing Quebec partnership marketing initiatives, and driving a French‑first content strategy that improves discoverability across SEO and AI‑driven search environments. The position serves as a cross‑functional connector across Brand, Customer Experience, Pricing, Product, Underwriting, Partnerships, and Distribution teams to ensure Quebec‑specific insights, cultural relevance, and performance priorities are embedded into all marketing initiatives.

What To Expect

Functional Focus (Role Allocation)

• Quebec Brand Activation & Production – 30%: Lead localization, activation coordination, and execution readiness for Quebec campaigns.
• Sales Enablement & Contact Centre Integration (Quebec) – 30%: Act as the prima...