Manager, Media Strategy - Quebec, 12 Month Contract

Why is This Role Important

A trusted strategic advisor for our Internal Brands, the Manager, Media Strategy will work with Brand Marketing partners to identify opportunities and barriers to growth and recommend the optimal mix of media solutions to drive business outcomes. This role will serve as the Québec media subject matter expert on the Maxi business, ensuring strategies are informed by local market insights, cultural considerations, language requirements, and regional consumer trends.

You specialize in simplifying complexity and advocating for focused efforts supported by clear learning agendas. This role requires exceptional communication, stakeholder management, and time management skills.

Responsibilities

• Lead annual and campaign planning for Loblaw Media’s brand partners, with a particular focus on driving growth and relevance within the Québec market.
• Act as the primary media strategy lead and advisor for Québec-focus...