Opportunity Description
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In this role, you will:
Accountable for briefing, deploying and measuring marketing strategies to drive product awareness, consideration, acquisition and retention in support of sales targets for Retail Investments products and plans (mutual funds, GICs, RRSP, TFSA, FHSA, etc).Leverage deep consumer and product expertise and use of key marketing levers to effectively position and differentiate Scotia’s Retail Investments products and plans amongst key target audiences to support sales goals.Manage the development and deployment of creative assets, agnostic of media channel and across all touchpoints. Some of the channels may include: TV/video; display; social; web; email; authenticated; content; print; influencers; radio; out-of-home; activations/stunts; public relations; sales promotions; branch marketing and more. Continuously track consumer sentiment, market conditions, competitive activity, and short-term...
Full-time
Advertising, Marketing, Promotions, Public Relations, and Sales Managers