Manager, Digital Marketing - SEM (14 month contract)

Position Summary

The Manager, Digital Marketing- SEM drives online sales, traffic, and customer acquisition by developing and executing high-performing paid search strategies. Leveraging data, customer insights, automation, and optimization techniques, this role maximizes marketing efficiency and return on investment while supporting broader digital growth objectives.

What you'll do

The Manager, Digital Marketing- SEM develops and executes paid search strategies to drive qualified traffic, online sales, and customer acquisition across search platforms. Works with Consumer Insight, Customer Data Platform, Analytics, Merchandising, and Digital teams to identify growth opportunities, optimize audience targeting, and implement testing strategies that improve campaign performance. Monitors changes in customer search behavior, competitive activity, and market trends to refine bidding strategies, keyword portfolios, and campaign effectiveness.

The Manager...