Manager, Customer Lifecycle

Job Title: Manager, Customer Lifecycle

We are looking for a Manager, Customer Lifecycle who will be responsible for designing, implementing, and optimizing customer engagement strategies across various stages of the customer journey, from onboarding to renewal. This role is critical in delivering a seamless experience that drives adoption, retention, expansion, and customer satisfaction.

Responsibilities

• Design and execute promotional and lifecycle-based email campaigns, in-product messages, and other customer engagement initiatives
• Collaborate cross functionally with Marketing, Merchandising, and Customer Experience teams to deliver consistent, personalized communications.
• Optimize onboarding, activation, and retention processes to improve time-to-value and reduce churn.
• Analyze and segment the customer base to develop tailored lifecycle strategies across onboarding, activation, retention, etc.
• Maintain ex...