Lifecycle Marketing Strategist at DoorDash

Shape customer connections at DoorDash by leading our lifecycle marketing initiatives. As a part of the Canada Consumer Lifecycle Marketing team, you'll drive engagement through innovative campaigns.
We seek a strategic marketer to take charge of CRM campaign strategies focused on Canadian occasions. This role demands a blend of creativity and analytical skills, as you will design and execute campaigns during key seasonal moments. Your efforts will ensure high-impact customer engagement and retention through targeted communication strategies.
Key Responsibilities:
• Own CRM strategy for occasion campaigns
• Develop campaigns across email, SMS, and in-app
• Manage audience segmentation and performance analysis
• Collaborate with cross-functional marketing teams
• Analyze trends and improve lifecycle strategies
Requirements:
• 4+ years in CRM or lifecycle marketing
• Familiarity with tools like Braze and Salesforce Marketing Cloud
• Experience in audience...