Lifecycle Marketing Manager at Fullscript

Drive engagement as a Lifecycle Marketing Manager for Fullscript's Labs team. This remote role focuses on creating and optimizing high-impact marketing campaigns using Iterable across multiple channels.
In this hands-on senior contributor position, you'll shape the marketing automation strategy for Labs. You will be responsible for lifecycle marketing execution, optimizing omni-channel journeys, and utilizing A/B testing. Collaborate with cross-functional teams to ensure effective campaign performance, enhancing communication with practitioners and patients alike.
Key Responsibilities:
• Manage end-to-end lifecycle marketing for Labs
• Develop and optimize omni-channel journeys in Iterable
• Implement A/B testing roadmaps to improve engagement
• Analyze campaign performance and translate insights
• Work with data teams to define campaign requirements
Requirements:
• Over 5 years in marketing automation or CRM roles
• Strong experience with Iterable or simi...