Sr Technical Program Manager, Amazon Brand Stores

Amazon's shopping experience is designed for shoppers who exactly know what they want. However, not all shopping journeys fit that mold - people shop to explore, discover, refine their tastes or just have fun. Today, Amazon does little to service this type of shopping behavior. We want to address this gap by introducing a new way to shop on Amazon - one that services the less utilitarian aspects of shopping by encouraging shoppers to explore and discover new brands and products by browsing branded content, enabling brands to share their story and connect with shoppers, while also building brand loyalty. As we create new, complementary shopping experiences, shoppers will be able to choose between buying and exploratory shopping, and seamlessly transition between the two. Our experiences power billions of brand impressions.

This year, we're building capabilities that enable brands to personalize their shopping experiences for different customer segments and optimize those experi...