Opportunity Description
Key responsibilities
- Own day-to-day digital campaign operations and execution across channels (display, programmatic, social, video, search-support) in collaboration with Subject matter experts (SME’s), with additional responsibility for pixel strategy, measurement hygiene and data governance.
- Ensure campaigns launch on time, run smoothly, meet quality standards and deliver against client KPIs under guidance from senior ops/strategy leads.
- Campaign Trafficking & setup: Configure campaigns in ad servers/DSPs/SSPs and social platforms; apply targeting, creatives, tracking pixels and third‑party tags according to specs.
- Validate creative specs, creative‑size compatibility and URL redirects.
- Develop and maintain a pixel/event taxonomy that maps site/app events to campaign KPIs and attribution modeling needs.
- Define standard naming conventions, event parameters, value fields and deduplication rules across platforms.
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