George Brown Polytechnic Digital Media Manager

Become a key player at George Brown Polytechnic as a Digital Media Manager in a hybrid environment. Lead innovative, data-driven media campaigns to boost enrollment and brand visibility.
In this role, you will report to the Divisional Marketing Manager and spearhead full-funnel media strategies across various digital platforms. With your analytical skills, you will manage budgets and optimize campaigns, ensuring they meet divisional and institutional objectives effectively.
Key Responsibilities:
• Develop integrated digital media strategies
• Manage campaigns on platforms like Google and TikTok
• Track and optimize campaign performance
• Ensure high-quality project delivery
• Provide insights to enhance enrollment initiatives
Requirements:
• Degree in a relevant discipline
• Minimum of seven years in digital media and advertising
• Proficient in performance marketing and budget management
• Experience with advanced analytics tools
• Strong organiz...