Opportunity Description
Elevate customer experiences at H&M as an Owned Media Lead in Toronto. Focus on optimizing CRM communications through email, push, SMS, and WhatsApp leveraging customer insights.
This on-site role under the Marketing Manager involves planning and executing effective communication strategies. Collaborate with multiple teams to drive membership activation and achieve commercial goals through informed, personalized customer interactions.
Key Responsibilities:
• Plan CRM communication across various channels effectively
• Use Marketing Automation Platform for strategic customer journeys
• Oversee global email and push communication coherence
• Analyze customer data for personalized content creation
• Align owned media plans with paid media efforts for consistency
Requirements:
• Bachelor's degree in Marketing, Business, or related discipline
• Knowledge of email and digital channel management is vital
• ...
This on-site role under the Marketing Manager involves planning and executing effective communication strategies. Collaborate with multiple teams to drive membership activation and achieve commercial goals through informed, personalized customer interactions.
Key Responsibilities:
• Plan CRM communication across various channels effectively
• Use Marketing Automation Platform for strategic customer journeys
• Oversee global email and push communication coherence
• Analyze customer data for personalized content creation
• Align owned media plans with paid media efforts for consistency
Requirements:
• Bachelor's degree in Marketing, Business, or related discipline
• Knowledge of email and digital channel management is vital
• ...
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