Head of Performance Marketing

A leading omnichannel retailer: Head of Performance Marketing

Responsibilities

• Develop and execute the end-to-end performance marketing strategy across paid and organic channels to drive customer acquisition, revenue growth, and profitability.
• Own multi-million euro media budgets, forecasting, and investment allocation while optimizing ROAS, POAS, CAC, and contribution margin.
• Lead and scale paid media performance across Google Ads, Shopping, Meta, Display, Programmatic, Affiliates, and emerging acquisition channels.
• Drive continuous experimentation through A/B testing, audience segmentation, bidding strategies, creatives, and landing page optimization to maximize campaign performance.
• Define and implement SEO strategies to increase organic traffic, demand generation, and category-level revenue growth.
• Own the MarTech ecosystem, including GA4, attribution models, tagging, BigQuery integratio...