Head of marketing

REQUIRED EXPERIENCE: 8+ years' experience in B2 B marketing, including senior leadership roles. Proven success in building and leading marketing functions. Experience in brand strategy, digital marketing, lead generation, and performance marketing. Strong track record of managing agencies, budgets, and marketing ROI. Experience working closely with sales and executive leadership. Financial services, fintech, or SME sector experience is advantageous. EDUCATION: Bachelor's degree in Marketing, Business, Commerce, Communications, or a related field. Postgraduate qualification (Honours or MBA) and relevant digital marketing certifications are advantageous. REQUIRED SKILLS: Strategic brand management and positioning. Digital marketing, SEO/SEM, paid media, content, and marketing automation. Data analytics, campaign performance measurement, and ROI reporting. Budget and agency management. Strong commercial acumen and stakeholder management. Excellent leadership, communication, and project ma...