Head Marketing and Customer Experience

Job Purpose

To preserve and strengthen the organisation's rich brand legacy while enhancing market visibility, customer engagement, and digital presence. The role will lead Brand Management, Digital Marketing, Customer Experience, E-Commerce, Website Management, and Customer Service initiatives to reinforce the company's leadership position and support future business growth.

Key Responsibilities

• Develop and execute the corporate Brand Management strategy.
• Strengthen brand equity across existing markets and build awareness in new markets.
• Develop and institutionalise the Brand Management Manual.
• Lead Digital Marketing and Performance Marketing initiatives focused on generating qualified business enquiries.
• Manage the corporate website, digital content, and online customer engagement.
• Drive online sales through e-commerce platforms.
• Deve...