Growth Lead

Responsibilities

• Own direct-booked revenue from paid funnels — the number is yours.
• Define CAC targets, conversion benchmarks, and growth trajectories.
• Report performance weekly — wins, losses, and next actions.
• Build and optimize the full funnel: Meta → Landing Page → Booking.
• Launch, test, and iterate on ad creatives, hooks, and offers continuously.
• Develop high-converting landing pages with strong direct-response principles.
• Design and enforce a testing cadence (creative, copy, LP variations).
• Build documented systems: creative briefs, LP frameworks, kill/scale rules.
• Ensure every experiment has a clear hypothesis and measurement plan.
• Leverage and evolve the current stack: Meta Ads, HubSpot, AI tools (Claude, Midjourney), analytics platforms.
• Improve tracking, attribution, and reporting accuracy across the funnel.
• Use AI to increase speed a...