Groupe Dynamite Performance Marketing Specialist

Become a Performance Marketing Specialist at Groupe Dynamite in Montréal, where your analytics expertise will power marketing effectiveness. Drive decision-making across digital channels by optimizing performance measurement strategies.

In this data-driven role, you'll manage the measurement framework for both web and app, ensuring precise data tracking and reporting. Collaborate with cross-functional teams to deliver actionable insights and enable data-informed decisions that elevate marketing strategies. Your insights will directly influence acquisition efficiency and brand activations.

Key Responsibilities:
• Lead evaluation of paid media and propose optimization strategies
• Own the measurement architecture and tracking for GA4
• Conduct in-depth analyses of traffic sources and user cohorts
• Build marketing mix models to quantify channel contributions
• Develop performance frameworks and empower teams with insights

...