Opportunity Description
Elevate sales performance as the Senior Manager, Events & Field Marketing at CaptivateIQ. Drive impactful event strategies and enhance relationships with target accounts in a hybrid or on-site environment.
In this pivotal role, you will own the strategy and execution of field marketing at CaptivateIQ, focused on generating measurable pipeline and accelerating sales opportunities. Collaborating closely with cross-functional teams including Sales and Demand Generation, you’ll create integrated marketing programs and assess their business impact throughout the buyer journey.
Key Responsibilities:
• Develop a comprehensive field marketing strategy across various events
• Build engaging event campaigns to maximize audience participation
• Evaluate marketing investments based on expected ROI and pipeline
• Design impactful experiences that resonate with target audiences
• Communicate performance insights to executive leadership
In this pivotal role, you will own the strategy and execution of field marketing at CaptivateIQ, focused on generating measurable pipeline and accelerating sales opportunities. Collaborating closely with cross-functional teams including Sales and Demand Generation, you’ll create integrated marketing programs and assess their business impact throughout the buyer journey.
Key Responsibilities:
• Develop a comprehensive field marketing strategy across various events
• Build engaging event campaigns to maximize audience participation
• Evaluate marketing investments based on expected ROI and pipeline
• Design impactful experiences that resonate with target audiences
• Communicate performance insights to executive leadership
Interested in this opportunity? Apply now through Expertini.
Apply for this Position