Engagement Product Director at HelloFresh

Lead the Engagement Product team at HelloFresh in Toronto, shaping customer experiences and driving growth. This senior position is all about enhancing user loyalty and improving engagement metrics.
As the Engagement Product Director, you'll oversee the vision and strategy that impacts multiple customer interaction points, ensuring they form lasting habits with HelloFresh’s offerings. You will mentor a diverse team of product managers while implementing innovative AI solutions to enhance user interactions and engagement. Building partnerships with engineering, marketing, and senior leadership is crucial.
Key Responsibilities:
• Spearhead product vision across loyalty and referral channels
• Guide product teams, fostering growth and experimentation
• Direct a hybrid team for core product delivery and innovations
• Set key performance indicators for user engagement
• Collaborate with stakeholders to drive outcome-focused initiatives
Requirements:
• Strong histo...