Director, Promotions & Loyalty

Title: Director, Promotions & Loyalty

Department: Revenue Optimization

Location: 6300 Steeles Ave. West, Woodbridge

Position Summary:

407 ETR is seeking a strategic, data-driven Director of Promotions & Loyalty to lead promotions, loyalty and customer lifecycle marketing across one of north America’s most sophisticated toll highways. This role leads a high-performing promotions, loyalty and MarTech team, with accountability for driving revenue growth, customer value, and efficient network utilization through promotions, loyalty, and lifecycle optimization. The successful candidate will leverage analytical rigour, CRM, and marketing technology to build scalable growth strategies that deliver measurable impact and long-term customer value.

Promotions and Loyalty Leadership

• Lead integrated, growth strategies leveraging promotions and loyalty, across the customer lifecy...