Director, Paid Media

We are looking for an innovative, collaborative leader to join our Marketing team as Director, Paid Media. This role will lead and evolve Cineplex's enterprise paid media and advertising function, driving integrated media strategy, audience growth, customer acquisition, and revenue performance across Cineplex, The Rec Room, Playdium, and third‑party advertising partnerships.

This is a hybrid position (3 days in the office per week). Office location: 1303 Yonge Street, Toronto.

Beginning in Q4 2026, the scope of the role expands to include ownership of third‑party digital advertising operations and strategy, supporting Sales in achieving the annual programmatic advertising revenue target.

Responsibilities

• Lead the enterprise paid media strategy in alignment with business and revenue goals.
• Develop and execute integrated full‑funnel media strategies across paid search, paid social, programmatic, display, video, traditional media, an...