Director of Sales

Key Responsibilities

• Develop and execute strategic sales plans to achieve and exceed revenue targets for both the hotel and the convention centre.
• Personally lead and secure key accounts, major group opportunities, and high-value convention busine.
• Drive group, corporate, SMERF, and social event segments with a proactive, results-oriented approach.
• Create and implement targeted, urgency-based offers to stimulate demand during need periods and optimize space utilization.
• Collaborate closely with Revenue Management to support pricing, inventory control, and overall yield strategy.
• Monitor competitive set performance and local market trend.

Commercial Leadership – Luxe Convention Centre

• Lead the commercial strategy and revenue performance of Luxe Convention Centre, ensuring optimal utilization of event space and sustained growth across corporate, association, and social segments.
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