Director of Digital Engagement & Growth Strategy

Lead the transformation of Dayforce’s digital presence as the Director of Digital Engagement & Growth Strategy in Canada. Drive measurable outcomes through innovative engagement practices and AI integration.

In this senior leadership role, you will report to the VP of Marketing Digital Transformation & Operations. You will oversee the evolution of Dayforce’s buyer engagement, shifting from traditional marketing to modern AI-enabled approaches that captivate and convert customers.

Key Responsibilities:
• Guide the digital experience evolution strategy
• Develop modern AI-driven buyer engagement platforms
• Manage transformation initiatives to support digital strategies
• Enhance personalization through behavioral insights
• Ensure KPIs reflect business outcomes effectively

Requirements:
• 12+ years of experience in digital strategies
• Expertise in digital transformation environments
• Experience in l...