Director, Growth Marketing

About the Role

BWZ is building its growth engine from scratch, and this is the person who builds it. As Director of Growth Marketing, you will own audience acquisition, conversion optimization, and experimentation systems that continuously improve the effectiveness of paid campaigns, partner programs, events, and audience products. You will report to the COO and work closely with Media, Revenue Products, Events, RevOps, and Audience Ops to formalize measurement systems, validate and build a proven paid acquisition model, and grow the organization’s ecosystem efficiently and at scale.

What You’ll Be Doing

Audience Acquisition

• Own paid acquisition strategy across social, retargeting, and high‑intent placements
• Build and manage referral programs and cross‑promotional partnerships with partner newsletters, event businesses, and co‑marketing opportunities
• Develop conversion pathways into BWZ's membership, events, and audi...