Director, Growth & Business Intelligence – Mexico & Central America

Director, Growth & Business Intelligence – Mexico & Central America

As a Director, for Architectural Coating business, you will help achieve our growth and profitability by applying data‑driven insights to inform strategic marketing and commercial decisions. You will oversee market research, developing data models, and guiding teams to implement pricing, promotion, and marketing strategies. You will report to the AC Business Intelligence Global Head and will be based in Mexico City.

Key Responsibilities

• Pricing & Profitability Strategy: Drive price realization, promotional strategies, and price sensitivity analysis in close collaboration with Marketing and Finance to maximize revenue and ensure gross profit stability.
• Marketing Optimization: Utilize data intelligence and consumer insights to refine omnichannel marketing campaigns, ensuring maximum ROI, brand awareness, and market share increase.
• Cross‑Functional Collaboration:...