Digital Optimization Manager at Allstate

Elevate digital sales performance at Allstate as the Manager of Digital Optimization. Drive funnel enhancements, A/B testing, and customer experience improvements.

Allstate seeks an experienced Digital Optimization Manager to oversee vital aspects of its digital sales journey. This role involves analyzing performance metrics, identifying customer drop-offs, and implementing data-driven strategies. Key responsibilities include developing test-and-learn initiatives and collaborating with cross-functional teams like Product and Marketing to refine digital experiences.

Key Responsibilities:
• Monitor digital funnel performance and key sales metrics
• Execute A/B testing and manage experimentation roadmaps
• Provide optimization recommendations based on data insights
• Support personalization efforts across customer demographics
• Develop business cases for digital enhancements

Requirements:
• 7+ years in digital sal...