Digital Marketing Specialist

Description

The Digital Marketing Specialist plays a key role in executing the company’s digital strategy to drive brand awareness, lead generation, and customer engagement. This role manages day-to-day digital marketing activities including campaign execution, content distribution, analytics, and optimization to support sales pipeline growth and overall marketing objectives. The ideal candidate is data-driven, creative, and experienced in digital channels commonly used in the technology sector.

Key Responsibilities

• Execute multi-channel digital marketing campaigns across paid search, paid social, email, website, and marketing automation platforms.
• Manage day-to-day website updates, landing page creation, SEO best practices, and ongoing site optimization.
• Develop and distribute digital content (emails, social media posts, blog posts, case studies, short videos) that supports demand generation and brand storytelling.
• Monitor a...