Digital Marketing Manager

Lead Generation & Funnel Performance Coordinate landing pages, forms, and lead capture setup across both APPSeCONNECT and appse.ai. Work with Sales to ensure lead routing and handoff happens without delay or drop-off. Own lead-generation tracking end-to-end MQLs, form fills, and pipeline contribution by campaign. Report on lead-gen performance by channel and campaign, and flag underperformance early. Marketing Operations & Process Own and maintain the shared marketing calendar across both APPSeCONNECT and appse.ai. Set up and run workflow/task tracking so campaigns move through review and approval without delays. Track marketing budgets and spend against plan, flagging variances before they become problems. Coordinate with external vendors and agencies briefs, timelines, deliverables, invoicing. Administer marketing tools (CRM, automation platform, project trackers) and keep them clean and current. Product-Line Coordination Sequence campaign launches across APPSeCONNECT and appse.ai ...