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Digital Marketing & CRM Specialist - Luxury

Hays

Singapore, Singapore, Singapore FULL_TIME July 16, 2026

Opportunity Description

Your new company

A global luxury brand is seeking a data-driven Digital Marketing & CRM Specialist to lead customer lifecycle management, digital marketing performance, and customer experience strategy across regional markets. This role will focus on leveraging CRM systems, digital channels, and analytics to drive customer acquisition, engagement, and retention.

Your new role

  • Lead CRM strategy and lifecycle management, including system optimisation, lead management, KPI tracking, and leveraging customer data insights to improve acquisition, conversion, and retention

  • Drive end-to-end customer experience and journey design, mapping key touchpoints, enhancing digital experiences, and developing integrated communication strategies to improve engagement and satisfaction

  • Own digital marketing planning and performance, managing campaigns across paid, social, and web channels while optimising full-funnel metrics from a...

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