Job Overview
Reporting to the Director, Marketing and Customer Experience, as the Digital and AI Marketing Specialist you will support business units to maintain and optimize marketing automation software and CRM. You will also assist in developing the digital assets to implement marketing strategies.
Your day-to-day responsibilities will include:
Generating reports for key metrics and system data, such as sales performance, conversion rates, sales cycle times, demographics, etc.Assisting in the development of technical requirements within HubSpot to facilitate digital marketing and campaigns.Developing and providing guidance to sales and other teams on best practices to ensure effective use of HubSpot.Identifying gaps within the marketing funnel, and offering solutions for troubleshooting and resolving technical issues.Onboarding business units to HubSpot and assisting with other tasks related to digital ma...