Digital and AI Marketing Specialist, Pacesetter Homes (Edmonton)

Job Overview

Reporting to the Director, Marketing and Customer Experience, as the Digital and AI Marketing Specialist you will support business units to maintain and optimize marketing automation software and CRM, and assist in developing digital assets to implement marketing strategies.

Responsibilities

• Generate reports for key metrics and system data, such as sales performance, conversion rates, sales cycle times, demographics, and more.
• Assist in the development of technical requirements within HubSpot to facilitate digital marketing and campaigns.
• Provide guidance to sales and other teams on best practices to ensure effective use of HubSpot.
• Identify gaps within the marketing funnel and offer solutions for troubleshooting and resolving technical issues.
• Onboard business units to HubSpot and assist with related digital marketing tasks.
• Develop technical requirements in HubSpot and on the website to supp...