Digital Analytics Manager (Guadalajara)

Responsibilities

• Google Analytics & GTM Management

  • Lead the implementation, configuration, and management of Google Analytics (GA4 preferred) and Google Tag Manager (GTM).
  • Ensure proper tracking of website activities, including traffic, conversion paths, user behavior, and campaign performance.
  • Manage tags, triggers, and variables in GTM to capture the right data points for analysis.
  • Set up custom tracking, goals, funnels, and segments in GA to monitor key performance indicators (KPIs).

• Data Analysis & Insights

  • Analyze website traffic, campaign performance, and user behavior to provide actionable insights.
  • Create detailed reports and dashboards using Google Looker Studio (or similar tools) to visualize performance trends.
  • Collaborate with marketing teams to refine strategies based on data insights and drive conversions.
  • Formulate and execute A/B tests, multiv...