Opportunity Description
Job Description
Demand Generation & Campaigns (25%)
- Execute integrated campaigns to drive MSP recruitment, activation, and sell-through pipeline
- Run multi-channel programs (email, paid, webinars, content syndication)
- Align messaging with MSP value propositions and GTM priorities
Performance & Optimization (25%)
- Track performance across pipeline, conversion rates, and account engagement
- Optimize campaigns through testing, reporting, and insights
- Manage vendors, budget, and channel mix for efficiency and scale
Account-Based Marketing: ABM (20%)
- Build and execute ABM programs targeting high-value MSP accounts
- Partner with sales to define target lists and account strategies
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