Demand Generation Manager at Relay

Elevate your career with Relay as a Senior Demand Generation Manager. Shape the strategy to engage accounting and bookkeeping partners effectively, driving revenue through targeted programs.
In this high-impact role at Relay, you will lead end-to-end demand generation efforts for our partner acquisition. With a focus on B2B environments, you'll design full-funnel programs, implementing campaigns across multiple channels including email, webinars, and paid social. Collaboration with Sales and RevOps is crucial as you refine processes and optimize for conversion.
Key Responsibilities:
• Develop comprehensive partner acquisition strategies
• Launch and optimize lead generation campaigns
• Deepen understanding of Relay's product and audience
• Build efficient lead handoff processes with Sales
• Define metrics to measure performance across channels
Requirements:
• 5+ years in B2B demand generation roles
• Proven cross-functional collaboration experience
• St...