Customer Insights Analyst (Montreal)

Job Overview

The Customer Insights Analyst plays a critical role in transforming customer, transactional, digital, and loyalty data into actionable insights that drive customer‑centric decision‑making across RCL brands.

Responsibilities

• Analyze customer behavior across brands, channels, and lifecycle stages to uncover trends, segment performance, and opportunities for growth.
• Develop and maintain customer segmentations to support targeted communications, personalization, and brand‑level strategies.
• Conduct deep‑dive analyses into customer journeys, retention drivers, churn patterns, and customer lifetime value levers.
• Deliver insights that inform campaign optimization, product assortment, pricing, promotions, and loyalty program enhancements.
• Build dashboards, reports, and automated insights that track customer KPIs such as acquisition, retention, LTV, and purchase frequency.
• Measure and evaluate the effec...