Opportunity Description
Elevate RONA's online success as a CRO Specialist, driving impactful conversion rate optimization initiatives. Your expertise will enhance customer experience and improve sales metrics.
In this pivotal advisory role, you will report to the Director, Digital Experience and be responsible for leading CRO strategies for rona.ca. You will use analytics tools and experimentation to drive key performance improvements, including conversion and add-to-cart rates. Your role will involve collaboration with various stakeholders to ensure alignment and progress across initiatives.
Key Responsibilities:
• Lead and scale the CRO program’s initiatives
• Collaborate with product management, UX, and analytics teams
• Facilitate experimentation and maintain testing backlogs
• Monitor key performance indicators for conversion improvement
• Conduct user research to inform optimization strategies
Requirements:
• Bachelor’s degree in marketing or relevant field
• 5+ years in eC...
In this pivotal advisory role, you will report to the Director, Digital Experience and be responsible for leading CRO strategies for rona.ca. You will use analytics tools and experimentation to drive key performance improvements, including conversion and add-to-cart rates. Your role will involve collaboration with various stakeholders to ensure alignment and progress across initiatives.
Key Responsibilities:
• Lead and scale the CRO program’s initiatives
• Collaborate with product management, UX, and analytics teams
• Facilitate experimentation and maintain testing backlogs
• Monitor key performance indicators for conversion improvement
• Conduct user research to inform optimization strategies
Requirements:
• Bachelor’s degree in marketing or relevant field
• 5+ years in eC...
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