CRM Specialist

Location: Guelph, ON, CA, N1G 2W1

Temporary full-time position from 08/02/2026 to 06/30/2027

General Purpose

The CRM Specialist plays a central role in advancing the University of Guelph’s domestic and international recruitment goals through the strategic use of marketing and communications in the Customer Relationship Management system, Slate.

Working collaboratively with recruitment and admission teams, colleges, and campus partners, the incumbent develops and executes targeted marketing and communications outreach strategies that engage prospective students through their journey to U of G. The role manages large volumes of prospective student data, ensuring accurate segmentation and communication workflows that are strategically designed to engage their intended audience.

Using CRM insights and enrollment marketing best practices, the incumbent evaluates campaign performance, monitors engagement trends, and identifies opportunities to ...