CRM Manager - iGaming

Department

iGaming

Reports To

Jon Zworth, Director of iGaming

Location

Candidate location may be flexible. Remote, within Canada (Alberta preferred)

Employment Type

Full-Time, Permanent

AGLC Registration

Required — appointment conditional on AGLC registration/background check

Position Summary

The CRM Manager, iGaming is responsible for planning, executing, analyzing and continually optimizing results-driven CRM, lifecycle and promotional marketing campaigns across PureCasino.ca's casino and sportsbook products, while also supporting integrated player engagement across Pure's online and physical casino ecosystem.

This role owns the day-to-day use and ongoing development of Optimove, using segmentation, journey automation, campaign orchestration and player data to deliver relevant, compliant player touchpoints across email, SMS, push, and other owned channels. Working clos...