CRM & Loyalty Specialist

As a **CRM & Loyalty Specialist**, you will work alongside the CRM & Loyalty Platform owner and our Salesforce team to build, develop, and optimize our CRM capabilities in Salesforce towards the B2C (Business to Customer) segment, this is to be done in close collaboration with the Loyalty & Customer experience team. You will manage meetings, stakeholder coordination, gather technical & functional business requirements, and configure platform components to support business strategies & initiatives across the organization.
You will contribute directly to our platform development, system integrations, and the 360 view master data of our guest profiles. This role requires hands-on technical work and close collaboration with developers, architects, and business stakeholders.
You will work closely with internal stakeholders, especially our Loyalty & Customer Experience team, to understand their business needs & requirements connected to the CRM & Loyalty platform including our new CRM ...