CRM Campaign Lead at Publicis Canada

Join Publicis Canada as a CRM Campaign Lead, where you'll transform customer journeys using analytics and creativity. This role focuses on overseeing multi-channel marketing initiatives for acquisition and retention.

In this position, you'll guide senior marketing strategies while developing and executing CRM campaigns. You'll prepare insightful reports, collaborate on creative briefs, and maintain customer segmentation to optimize list performance. Your ability to combine analytical skills with marketing expertise will significantly impact client success.

Key Responsibilities:
• Lead multi-channel marketing campaign implementations
• Develop test-and-learn strategies for CRM
• Prepare insightful reporting for management review
• Collaborate on creative briefs with stakeholders
• Maintain customer segmentation for optimal performance

Requirements:
• Over 3 years in CRM marketing or communications
• Experi...