Consumer Intelligence Specialist

Job Description

The Manager, Consumer Intelligence Specialist is a senior researcher responsible for delivering the consumer, competitive, market, and dealer understanding that powers GM Canada’s brand, media, and retail strategies. This role is categorized as hybrid, requiring the successful candidate to report to the Oshawa or Markham Elevation Centre at least three times per week.

Key Responsibilities

• Act as a senior research advisor to key stakeholders.
• Participate in strategic discussions and planning cycles, ensuring research insights shape brand, media, and retail decisions.
• Bring forward clear, evidence‑based perspectives on consumer behaviour, perception, creative resonance, competitive dynamics, and category trends.
• Support leadership‑level readouts with sharp, concise narratives grounded in data.
• Lead GM Canada’s syndicated research portfolio, including S&P Global Mobility, JD Power, Media Radar,...