Cineplex Hybrid Paid Media Director

Join Cineplex as a Director of Paid Media and transform advertising strategies. In this dynamic hybrid role, you will influence audience growth and revenue performance from the Toronto office.
In this strategic leadership role, you will manage and enhance Cineplex’s paid media strategy across various channels, ensuring alignment with business objectives. You’ll be responsible for driving customer acquisition and developing actionable insights from complex data. Your ability to handle large-scale media budgets while collaborating with executive leadership will directly impact our financial goals.
Key Responsibilities:
• Lead the enterprise paid media strategy and drive performance
• Execute full-funnel media strategies across various channels
• Own media performance with a strong KPI focus
• Develop frameworks for measuring media effectiveness
• Manage financial aspects of multi-million dollar advertising budgets
Requirements:
• Bachelor’s degree in Business o...